Valeska Véliz

MACAO, ASIA → VENEZUELA · LATIN AMERICA

The bridge between your idea and a product that actually works.

Tech Product Strategist with 10+ years leading product, UX, and intelligent systems across fintech, Web3, and beyond.

Valeska Veliz

MACAO, ASIA

Leading tech products for Latin America

PROJECTS I'VE LED

ValutaCambiatuseurosCointableArkus

+0

years leading product

+0

product projects led

0

markets: Venezuela, Europe & Asia

+0

engineers and specialists on the team

What I do, and why it matters.

I don't design products to look good in a pitch deck.
I design them to work in the real market.

#AsiaInsights

What I see in Asia

I live in Macao and use tech products daily that Latin America hasn't seen yet. That gives me a real edge in anticipating where the market is heading.

#RealProduct

What I build for LatAm

I design and lead products that solve real problems for Venezuelan and Latin American users — with local context, not imported templates.

#Arkus

What my team executes

When the project calls for it, I lead a team of engineers with 10+ years of real experience. No junior freelancers, no AI promises.


PORTFOLIO

Real products, real results.

No Dribbble mockups. Products in production, used by real users today.

Fintech · Web3Cointable

Cointable

Founder · Product & UX

Crypto accounting platform for Venezuela, built with an eye on LatAm expansion. I designed and led the product from zero — discovery, architecture, UX, and launch.

RESULT

Live in production with active users across Venezuela. The first crypto-accounting platform in the Venezuelan market.

View case →
Fintech · VenezuelaValuta

Valuta

Product Manager

A fintech platform for the Venezuelan market. I lead product strategy, roadmap definition, and user experience for a market with uniquely volatile financial dynamics.

RESULT

Active in the Venezuelan market, with a solution designed specifically for local financial dynamics.

View case →
Development · AgencyArkus

Arkus

Co-founder

An AI-accelerated development agency with senior engineers who have 10+ years of real experience. We build digital products that scale — no junior freelancers, no empty promises.

RESULT

An active agency with projects across Venezuela and Latin America. A team of specialists in product, design, and development.

View case →

WHAT PEOPLE I'VE WORKED WITH SAY

"Valeska brought product clarity together with real technical judgment. She helped us turn the idea into a working product and stayed with the team through implementation."
RG

Founder · LatAm Startup

Consulting project · 2025

Valeska Veliz

ABOUT ME

A systems engineer who learned the best code is the code no one has to explain to the user.

I started out as a systems engineer. Over time I understood the problem was never technical — it was product. Since then I've spent 10+ years leading products in fintech and Web3, combining technical judgment with business vision.

Living in Macao, Asia, I experience the world's most advanced tech adoption firsthand. That gives me a unique angle to anticipate where products are heading — and build them before the competition does.

+10 years

in tech product

3 markets

Venezuela · Europe · Asia

2012

start of tech career

Read my full story →

READY TO BUILD SOMETHING REAL?

Do you have a product that needs to grow?

Tell me what you're building. No long forms, no endless calls — just tell me the problem and let's see if I can help.

@valeskaveliz.com

I respond within 24 hours · No strings attached