Valeska Véliz

MACAO, ASIA → VENEZUELA · LATIN AMERICA

The bridge between your idea and a product that actually works.

Tech Product Strategist with 10+ years leading product, UX, and intelligent systems across fintech, Web3, and beyond.

Valeska Véliz working in Macao, Asia

MACAO, ASIA

Leading tech products for Latin America

PROJECTS I'VE LED

Valuta logoCambiatuseuros logoCointable logoArkus logo

+0

years leading product

+0

product projects led

0

markets: Venezuela, Europe & Asia

+0

engineers and specialists on the team

What I do, and why it matters.

I don't design products to look good in a pitch deck.
I design them to work in the real market.

#AsiaInsights

What I see in Asia

I live in Macao and use tech products daily that Latin America hasn't seen yet. That gives me a real edge in anticipating where the market is heading.

#RealProduct

What I build for LatAm

I design and lead products that solve real problems for Venezuelan and Latin American users — with local context, not imported templates.

#Arkus

What my team executes

When the project calls for it, I lead a team of engineers with 10+ years of real experience. No junior freelancers, no AI promises.


PORTFOLIO

Real products, real results.

No Dribbble mockups. Products in production, used by real users today.

Fintech · Web3Cointable logo

Cointable

Founder · Product & UX

Crypto accounting platform for Venezuela, built with an eye on LatAm expansion. I designed and led the product from zero — discovery, architecture, UX, and launch.

RESULT

Live in production with active users across Venezuela. The first crypto-accounting platform in the Venezuelan market.

View case →
Fintech · VenezuelaValuta logo

Valuta

Product Manager

A fintech platform for the Venezuelan market. I lead product strategy, roadmap definition, and user experience for a market with uniquely volatile financial dynamics.

RESULT

Active in the Venezuelan market, with a solution designed specifically for local financial dynamics.

View case →
Development · AgencyArkus logo

Arkus

Co-founder

An AI-accelerated development agency with senior engineers who have 10+ years of real experience. We build digital products that scale — no junior freelancers, no empty promises.

RESULT

An active agency with projects across Venezuela and Latin America. A team of specialists in product, design, and development.

View case →

WHAT PEOPLE I'VE WORKED WITH SAY

"Valeska brought product clarity together with real technical judgment. She helped us turn the idea into a working product and stayed with the team through implementation."
RG

Founder · LatAm Startup

Consulting project · 2025

Valeska Véliz in a product strategy work session

ABOUT ME

A systems engineer who learned the best code is the code no one has to explain to the user.

I started out as a systems engineer. Over time I understood the problem was never technical — it was product. Since then I've spent 10+ years leading products in fintech and Web3, combining technical judgment with business vision.

Living in Macao, Asia, I experience the world's most advanced tech adoption firsthand. That gives me a unique angle to anticipate where products are heading — and build them before the competition does.

+10 years

in tech product

3 markets

Venezuela · Europe · Asia

2012

start of tech career

Read my full story →

READY TO BUILD SOMETHING REAL?

Do you have a product that needs to grow?

Tell me what you're building. No long forms, no endless calls — just tell me the problem and let's see if I can help.

@valeskaveliz.com

I respond within 24 hours · No strings attached